The Healforce Mission
Healers shouldn't have to choose
between their craft and their business.
We're building the infrastructure that lets the most important work in the world become a sustainable, dignified, scalable career.
The math no one wants to do
The economics of being
a holistic practitioner today.
$11,200
Avg annual software cost
What the modern holistic practitioner spends across booking, payments, EHR, marketing, email, and CRM tools — most of which weren't built for them.
23 hrs/wk
Spent on admin and marketing
More than half a full-time job. Hours that were supposed to be on the table, in the room, with the client.
7 years
Median career length
How long the average independent holistic practitioner stays in business before burning out, going hybrid, or leaving the field entirely.
60%+
Of revenue lost to overhead
Tools, ads, no-shows, processing fees, lease, insurance. The number is unsustainable. The system is broken by design.
None of this is the practitioner's fault. It's the result of a decade where every adjacent industry — restaurants, real estate, freelancers, doctors — got purpose-built operating systems. The holistic field got duct tape and a dozen Chrome tabs.
Our thesis
Give healers proper infrastructure
and the entire field changes.
Healers are some of the most skilled practitioners in any profession. They've spent thousands of hours in clinical training, hundreds of hours studying anatomy, physiology, energy systems, and the human nervous system. The reason they struggle financially isn't competence. It's the gap between the depth of their craft and the shallowness of their tooling.
When practitioners have proper booking infrastructure, no-shows drop. When payments happen automatically, cash flow stabilizes. When marketing compounds through a marketplace, ad spend disappears. When community replaces isolation, careers extend.
A 50% reduction in overhead. A 3x increase in client retention. An extra 15 hours a week back in the room. These aren't aspirational numbers — they're what happens when the system finally works the way it should have for a decade.
The practitioner gets their craft back. The patient gets a practitioner who's actually present. Everyone wins.
What we're building
Five pillars of the operating system.
Bookings that don't bleed.
Smart scheduling, intelligent reminders, calendar sync that actually works, deposit policies that protect your time. No-shows drop by an average of 64% in the first 90 days on Healforce.
Payments that just happen.
Apple Pay, card, tap-to-pay. Automatic, insurance-ready receipts with the registration numbers your extended health benefits need. Tip-enabled checkout. Membership billing. Payouts in 24 hours, not 7 days. The invisible infrastructure that should have existed a decade ago.
Marketing that compounds.
Your profile is SEO'd. The Wisdom library funnels patients into modalities you offer. Reviews surface automatically. Referrals are tracked and rewarded. The marketplace works for you while you sleep.
A real EHR that respects the work.
Intake forms, session notes, treatment plans, progress tracking — built for somatic, energetic, and integrative practice. Not a hospital chart system retrofitted to your craft.
Community that feels like a guild.
Practitioner cohorts, continuing education, business mentorship, shared back-office services. We're not just software — we're the trade association the holistic field never had.
The opportunity
A $72B market with no operating system.
$72B
US holistic health market
Growing 11.4% annually
850K
Active practitioners in the US
Massage, acupuncture, somatic, breathwork, energy
73%
Of US adults using alternative care
Up from 38% in 2002
<2%
On any unified platform today
The opportunity
The market is enormous and growing. The supply is fragmented, talented, and underserved. The demand is exploding as a generation rejects cascading prescriptions in favor of root-cause care. There has never been a better moment to build what we're building.
How we make money
We grow when you grow.
No setup fees. No hidden costs. Three plans, all transparent.
Starter
Free
30% commission per booking. Built for solo practitioners getting started. Full software access, zero monthly fees.
Professional
$197/mo
15% commission. For practitioners with a steady book. All Starter features plus advanced marketing, member tools, and priority support.
Studio
$497/mo
8% commission. For multi-practitioner studios and larger practices. White-label, team dashboards, custom integrations.
Full pricing details at /pricing
The infrastructure is here.
The question is whether you'll build on it.
Hundreds of practitioners are already running their entire practice on Healforce. Join them. Or schedule a call and we'll walk you through what your first 90 days could look like.
Looking for the patient story instead? Read why we exist for the people →